NEW Custom FoundationShade guaranteeFREE SHIPPING ON DCYPHER PRODUCTS*1000+ 5* REVIEWS
DCYPHER
100,000 shades created

100,000 SHADES CREATED

100,000 SHADES CREATED

Not one of them the same. Each one created by Beauty AI for an individual person's unique skin tone. Yours is next and it just takes 60 seconds.

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NEW CUSTOM FOUNDATION

GLASS SKIN GLOW.
BOTTLED.

GLASS SKIN GLOW.
BOTTLED.

Custom Glow Booster is a sheer skin tint that delivers a lit-from-within finish in a shade created literally for you by Beauty AI. Inspired by Korean glass skin, it's supercharged with active-level skincare ingredients.

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NEW CUSTOM FOUNDATION

FOUNDATION LITERALLY
MADE FOR YOU

FOUNDATION LITERALLY
MADE FOR YOU

90,000+ custom shades created. Zero shade ranges. Scan, match, and make your perfect foundation using Beauty AI.

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FIND YOUR FINISH

Three finishes, three high-performance formulas. Choose your finish, then create your individual shade and customise your coverage.

Natural

Natural

For when you want balanced second-skin

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Matte

Matte

For when you want shine-free, oil-control

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Radiant

Radiant

For when you want lit-from-within radiance

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Risk-free shade guarantee

If your shade isn't 100% right, we'll replace it or refund it. No questions asked.

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THE GLOW THAT GETS COMPLIMENTS

THE GLOW THAT GETS COMPLIMENTS

Sheer, radiant coverage in a shade made literally for you. Worn alone or layered, Custom Glow Booster is powered by Hyaluronic Acid for your most glowing skin yet.
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  • Beauty AI scanning a face to read its skin tone

    Scan

    your skin using Beauty AI, reading your exact tone, undertone, vibrancy and depth.

  • A custom foundation shade swatched on a cheek

    Match

    your Individual Skin ID. A shade that has never existed before.

  • Custom foundation being dispensed into a DCYPHER bottle

    Make

    your complexion your way. Customise your preferences, all in 60 seconds.

  • A model wearing her custom DCYPHER foundation

    Yours

    Literally made for you. And no one else.

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QUESTIONS WE LOVE ANSWERING

Q. How does the Beauty AI work?

A. In 60 seconds, our Beauty AI scans your skin and reads your exact tone, undertone, vibrancy and depth. From that, it creates a shade that has never existed before and won't exist for anyone else.

Q. What if my shade isn’t right?

A. Our Shade Guarantee means you're entitled to one complimentary adjustment if your shade isn't 100% right. See our full policy here.

Q. What products can I personalise?

A. Currently you can personalise Custom Foundation, Custom Concealer, Custom Glow Booster and Custom Drops. Each one is shade-matched to your exact skin using our Beauty AI.

Q. Is your imagery AI-generated?

A. For Custom Foundation we use AI-generated imagery to represent finish, texture and coverage across our three formulas. Every formula is made for the individual, so rather than show you one person's result, we use imagery to represent finish and texture only. Yours will look like you, because it's been literally made for you.

  • FreeDelivery
  • DcypherRewards
  • ShadeGuarantee
  • Vegan &Cruelty Free