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THE BEAUTY CONCIERGE
Powered by DCYPHER Beauty
Welcome to The Beauty Concierge, powered by DCYPHER Beauty, where we bring you the best independent British and Irish beauty - handpicked by our founder, Ruth de Leo.
Ruth built DCYPHER on a belief that beauty should be personal, innovative and made with intention. The Beauty Concierge extends that vision, championing the founder-led brands and independent innovators we're inspired by.
Whether through immersive IRL pop-ups or curated partnerships on DCYPHER.com, we're on a mission to help you discover brands doing something different - and doing it brilliantly.
Every brand here has been curated for its innovation, quality, and independent spirit. Consider us your guide to beauty worth discovering.
THE BEAUTY CONCIERGE
After a second successful Beauty Concierge Powered by DCYPHER, this time at Peter Jones, one thing has become very clear...
You want more. More expert advice. More incredible brands. More beauty discoveries. More inspiring conversations.
We've loved bringing together some of our favourite names in beauty, wellness and fashion, and we're already working on where The Beauty Concierge goes next and which brands we'll be bringing along with us.
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MEET, REESON
Beauty expert Really Ree (Ree Lodge) created REESON to fill a gap: makeup that enhances rather than masks. Thoughtful textures, skin-loving ingredients, and a skin-first philosophy that improves how your complexion looks and feels, at any age.
SHOP REESON
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MEET, RUM
RUM started with a simple goal: make the perfect mascara. Three years of development later, founders Sam Chapman, Sali Hughes, and Jo Jones launched Wrap Party - a cult tubing mascara that lengthens and defines for long, smudge-free lashes that last all day (and night).
Shop nowMEET, KEATS
KEATS is stripping skincare back to what actually works: efficacious ingredients, minimalist formulas, and no unnecessary jargon. This is high-performance skincare designed to deliver luxury-level results, without the luxury price tag.
SHOP KEATS
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MEET, no.98
No.98 is an architectural approach to beauty inspired by The Ghost House in Warwickshire. Each formula is built with intention and inspired by the demands fast-paced life, where every detail is considered and nothing is arbitrary.
Using science to drive innovation, there’s purpose to every product. They believe that beauty shouldn’t be fussy. Just hard-working, results driven, need-to-have products. Less effort, just smarter.
Founded by Lorna Andrews, Charlie Herman, Brendan Hegarty and Ryan Smith Gardner, they bring decades of beauty expertise, manufacturing and creative direction.
No.98 is beauty with depth, with edge, with feeling. A reflection of who you are, not who you’re told to be.
SHOP No.98